Author: admin

SMS marketing is a better marketing solution than emails. As per statistics, the SMS campaigns have more than 98% open rate and 10% click rates, this is too good. You can use bulk SMS services in many businesses or industries. This SMS marketing can be used to promote business, improve sales, ensure brand presence, and more.

Not only SMS marketing is best for online businesses, but it also works best for offline business owners. Politicians, self-employed workers, small shopkeepers, and others can grow their businesses faster.

Here, we will understand how bulk SMS service works best in the current market. In which industry, you can use SMS marketing? How to use it.

What is bulk SMS?

When we use one message to send a large number of people with the same intent is known as bulk SMS. This marketing method is called SMS marketing and the service we use for sending SMS is known as bulk SMS service.

These are simple text messages that do not require any data connectivity to get delivery of your message. You can use bulk SMS service to send promotional, transitional, and business notifications.

Sending SMS is an important marketing method because

• Best way to reach out to customer’s phone
• Highly cost-effective way based on ROI
• Track data points to understand the audience
• Direct, personal communication with customers.
• Immediate delivery of your promotion offers & notification
• Complements other marketing channels effectively.

These are only a few small benefits of bulk SMS. So, let’s understand, can we use it to promote your business?

Businesses Can Use Bulk SMS Service in 2024

A business only wants to grow its sales, revenue, and profit. For that, the business owner is required to promote their business, offer, and product to stand out from the competition. And SMS is the perfect way to promote it

Offline Business

For an offline business owner, their target audience is only those who live near the store area. They can collect the phone number of every user who visits their store to promote exclusive deals, sales, benefits, coupon codes, new product launches, and more.

This SMS will help them to generate better business, footfall, and sales. There are some businesses like retail stores, amusement parks, waterparks, cafes, restaurants, coachings, colleges, and more.

Software Business

Software or application companies have their target audience worldwide. Not only bulk SMS marketing, they can use emails, social media, google, WhatsApp, and online media to promote their product.

If you have the mobile number of your customer, then SMS marketing is the best way to reach out to your customer with the right message.

They can promote new offers, coupon codes, discount offers, reminders, and others. The SMS can also be used by them for sign-in purposes. Here, the business may include games, social media, and other applications.

Self-Employed Worker

Workers such as plumbers, technicians, gardeners, personal trainers, coaches, coaching teachers, and other workers can use bulk SMS service to grow their sales.

They can send text SMS with their contact number to aware more people about your service. It’s a cost-effective way to promote their services, announce availability, or send out reminders about their work.

Because these types of workers have less client base and are required to maintain good relationships. This type of text message helps to generate better recall value for your brand.

What do you get with Bulk SMS Service?

Campaigngrow can help you with promoting your business through SMS marketing. Check our affordable bulk SMS service plan that offers a dashboard and security with a sending limit. We have been offering SMS service for the last 7 years.

Our expert marketers are highly supportive of getting help on anything. Our response time is less than 2 hours to provide support on anything.

Conclusion

Bulk SMS service can be a good way to market your business. Whether you are running an offline business or an online business, SMS can be used everywhere. SMS marketing can be used for sending notifications, OTPs, promotional offers, reminders about something, and more. SMS marketing and WhatsApp marketing are the most effective methods to make people aware of something. This has the highest open rate of all marketing methods.

FAQs

Every business owner and marketer is always talking about the importance of email marketing and how it is an affordable marketing solution. But email marketing also has a few disadvantages and is there any better marketing solution available?

Right now, email marketing is almost used by every small and big business owner. We can find many small alternatives to email messages but nothing can replace emails. 

The strong backend algorithm is working behind email messages which makes email the most secure and effective communication medium.

Let’s find out the pros and cons of email marketing 

What is Email marketing today?

Previously, emails are only used by businesses for communication. But right now, emails have a variety of use cases and it is one of the best marketing methods. We can use emails for sending invitations, variety ownership, updating users, collecting surveys, making people aware of products, etc.

There are lots of other one-on-one communication mediums available that in some way reduce the use of email.

We can see other pros and cons of email marketing.

Pros of Email Marketing

There is no other marketing medium available that can beat email marketing in benefits. What’s they

Affordability

If you have a list of emails of your potential buyers then email marketing is the lowest marketing method. But collecting the emails based on interest is the most complex task in it. Other social media ads are quite easy but require too much money to spend.

When you are collecting emails, you can separate your potential audience that has the same interest then it becomes very easy to send personalized emails.

Customize Email Sending

Email marketing has the most customized option to curate your email message. You have the option to customize emails including text, images, graphics, videos, or a mix of everything. You can also attach survey forms, multiple links, pdf, and more.

Email also has the option to segment your audience based on email templates. All of these things can be easily done by you.

Better Targeting

Every email you send to your customer, you can understand many things including is it open, is it not delivered, which emails generate sales, and which email users are not interested.

This way you can create a better strategy next time based on email data. So, you will result in generating higher ROI.

Cons Of Email Marketing

Email marketing also has some disadvantages

Spam Delivery

The email algorithm is highly secure and has too many rules. Email marketing is just not limited to sending emails, it also requires understanding the workings of email to reduce spam delivery and IP blacklisting.

If your sole purpose is only generating business from it then the spam inbox delivery chances are higher.

Limited Audience

The biggest con of email marketing is a limited audience. You do not have the option to reach more people other than your email list. This can limit your revenue and traffic you getting.

The collection of emails is also the most complex thing. This required too much time and effort to collect your email. Over time, you can also lose your audience.

More Time and Effort

From collection of emails to sending and analyzing, this required too much time, effort, and money. There are many steps including email collection, strategy building, email template creation, segmentation, analyzing email, retargeting, etc.

Whereas other social media marketing channels require money and an understanding of the audience.

Conclusion

We can see the pros and cons of email marketing. We can surely say the generative ROI on emails is higher than other marketing platforms. This includes affordability, higher ROI, and better access to communication. But do not forget it has some negative points also including limited reach, more effort, and higher spam delivery. You should surely use other marketing channels to improve your reach and market your service.

FAQs

Sending email messages directly to your email is quite easy. There are many email marketing platforms available with a variety of features to send emails. All email marketing platform uses the SMTP protocol to transfer an email message from the sender to the recipient’s server. In the same way, you can also create your own SMTP server with a panel to send emails.

Creating your own SMTP server is an affordable alternative rather than using other email platforms. With this setup, you can customize and send bulk emails to your recipients. This email service is available in two categories normal SMTP and bulletproof SMTP server.

What is an SMTP Server?

Simple mail transfer protocol or SMTP is a type of protocol used for sending emails. But when we configure SMTP on a server or hosting, we call it an SMTP server. This server is useful for sending bulk emails.

From sending an email to inbox delivery, there are three main types of protocol works including SMTP, IMAP, and POP. Where SMTP protocol are used to send email from the email client to the server and transfer it to the recipient’s server. IMAP and POP are used for receiving email messages.

This is very useful for sending bulk emails within a few clicks.

The Benefit of Having Your Own SMTP Server

Creating your own SMTP server provides many benefits over other email marketing platforms. Let’s find out

Affordability

Of course, setting up your own SMTP server is more affordable for a long time. When you are using an email platform then you are required to pay monthly subscription fees based on sending an email.

However, creating your own SMTP server requires only a one-time fee to set up an SMTP server. After that, you can use it forever to send email.

Improved Deliverability

Another obvious benefit of owning an SMTP server is improved delivery. You have better control over email sending, IP address, authentication, and more. You can ensure higher deliverability of emails without being flagged as spam.

Of course, a third-party email provider gives you a user-friendly dashboard and advanced features but the deliverability of emails depends on us.

Freedom to send email

You can send whatever you want with our bulletproof SMTP service. Whether you want to send illegal, frequent, or spammy emails, you can send them within a few clicks.

More Control

Your own SMTP server will give you the flexibility to customize email settings and configurations to suit your specific needs. This will ensure a tailored and optimized email delivery experience.

Enjoy Our Bulk Email Server Service With Many Benefits

If you are a business owner and want to send bulk emails, then you should surely check our bulk email service. You can send as many emails as you want with this service.

Our bulk email server service offers a setup with an SMTP server. This includes daily email-sending capacity, a control panel, and email authentication. The setup fees are included in our plan. We provide a control panel to send uploads and start sending emails.

Conclusion

In conclusion, owning an SMTP server is quite helpful in many cases. The benefits include higher delivery, better control, and affordability. An SMTP server is used to send and transfer emails from the sender to the recipient’s server. You can get help from our email marketer to set up your own SMTP server.

Keep in mind that creating and managing your own SMTP server requires an understanding of some technical skills. Other third-party email services offer a user-friendly interface to send emails.

FAQs