SMS marketing is a better marketing solution than emails. As per statistics, the SMS campaigns have more than 98% open rate and 10% click rates, this is too good. You can use bulk SMS services in many businesses or industries. This SMS marketing can be used to promote business, improve sales, ensure brand presence, and more.
Not only SMS marketing is best for online businesses, but it also works best for offline business owners. Politicians, self-employed workers, small shopkeepers, and others can grow their businesses faster.
Here, we will understand how bulk SMS service works best in the current market. In which industry, you can use SMS marketing? How to use it.
What is bulk SMS?
When we use one message to send a large number of people with the same intent is known as bulk SMS. This marketing method is called SMS marketing and the service we use for sending SMS is known as bulk SMS service.
These are simple text messages that do not require any data connectivity to get delivery of your message. You can use bulk SMS service to send promotional, transitional, and business notifications.
Sending SMS is an important marketing method because
- Best way to reach out to customer’s phone
- Highly cost-effective way based on ROI
- Track data points to understand the audience
- Direct, personal communication with customers.
- Immediate delivery of your promotion offers & notification
- Complements other marketing channels effectively.
These are only a few small benefits of bulk SMS. So, let’s understand, can we use it to promote your business?
Businesses Can Use Bulk SMS Service in 2024
A business only wants to grow its sales, revenue, and profit. For that, the business owner is required to promote their business, offer, and product to stand out from the competition. And SMS is the perfect way to promote it
Offline Business
For an offline business owner, their target audience is only those who live near the store area. They can collect the phone number of every user who visits their store to promote exclusive deals, sales, benefits, coupon codes, new product launches, and more.
This SMS will help them to generate better business, footfall, and sales. There are some businesses like retail stores, amusement parks, waterparks, cafes, restaurants, coachings, colleges, and more.
Software Business
Software or application companies have their target audience worldwide. Not only bulk SMS marketing, they can use emails, social media, google, WhatsApp, and online media to promote their product.
If you have the mobile number of your customer, then SMS marketing is the best way to reach out to your customer with the right message.
They can promote new offers, coupon codes, discount offers, reminders, and others. The SMS can also be used by them for sign-in purposes. Here, the business may include games, social media, and other applications.
Self-Employed Worker
Workers such as plumbers, technicians, gardeners, personal trainers, coaches, coaching teachers, and other workers can use bulk SMS service to grow their sales.
They can send text SMS with their contact number to aware more people about your service. It’s a cost-effective way to promote their services, announce availability, or send out reminders about their work.
Because these types of workers have less client base and are required to maintain good relationships. This type of text message helps to generate better recall value for your brand.
What do you get with Bulk SMS Service?
Campaigngrow can help you with promoting your business through SMS marketing. Check our affordable bulk SMS service plan that offers a dashboard and security with a sending limit. We have been offering SMS service for the last 7 years.
Our expert marketers are highly supportive of getting help on anything. Our response time is less than 2 hours to provide support on anything.
Conclusion
Bulk SMS service can be a good way to market your business. Whether you are running an offline business or an online business, SMS can be used everywhere. SMS marketing can be used for sending notifications, OTPs, promotional offers, reminders about something, and more. SMS marketing and WhatsApp marketing are the most effective methods to make people aware of something. This has the highest open rate of all marketing methods.
FAQs
What is SMS marketing?
This is a way of marketing where we use a text message with promotional content to promote your business. This small text message can be used to promote an offer, reminder, give a discount, and make you aware of something.
What is promotional SMS?
These are messages sent by businesses to promote their products, services, or special offers to customers. These types of SMS contain information about discounts, sales, or new products. Promotional SMS is a way for businesses to attract customers and drive sales by directly reaching out to them on their mobile phones.
What is transitional SMS?
These messages are sent to customers to provide important information related to their transactions or interactions with a business. For Example, order confirmations, shipping updates, appointment reminders, or account notifications. Transactional SMS is essential for maintaining customer trust and ensuring smooth communication throughout the customer journey.
Can I use SMS for the survey?
Yes, you can use SMS for surveys! it is a simple and effective way to gather feedback from customers or conduct market research. Businesses can send SMS messages containing survey questions and provide options for customers to respond with their answers via text.
